Manifesto

Respect

We believe in respect as a crucial point to achieve a collaborative advancement in workforce.

We believe respect can be shown every day in the following actions:

Respect for our clients and external designers

• Asking in a clear and proper way for required information to get the work finished.
• Listening carefully to instructions.
• Analyzing the details of the information received.
• Reporting scheduled activities for the project development.
• Full understanding of the information and instructions received for optimal project performance.
• Meeting deadlines.
• Synergizing yours and your client's workflow.

Respect for topsidefront's work team

• Listening to opinions and concerns from each team member.
• Assigning specific tasks and time required to manage these activities.
• Achieving common goals.
• Taking care of public spaces.
• Avoiding personal space trespass.
• Letting each team member know about the current company situation and the future plans.

Respect for the future project users

• Employing real physical characteristics and measures in the project.
• Showing real light conditions and surroundings for the project about to be built.
• Not participating in projects where we are asked to do any of the above actions.

We believe in reciprocal respect, we fully trust in receiving back the respect given for our clients and external designers.

Collaboration

We believe in teamwork collaboration served as the basis to social improvement.

We believe our work can be accomplished because of the active collaboration with our clients, external designers and each one of topsidefront's team members.

We believe in encouraging a culture with the interchange of ideas to enhance each project, no matter its size.

Uniqueness

We believe every person is unrepeatable, unique and irreplaceable.

We believe each topsidefront's team member must do what he enjoys to do the most, being able to improve these activities based on his skills and temper.

We believe in ideas being conceived individually and each work is a product of personal ideas coming together.

We believe each project has its own unique personality, being shown throughout our images from a particular perspective.

Art

We believe in art as the natural expression of the human being, as a means of self-understanding and transcendence.

We believe that by adding artwork to our images creates a bond between the project and the human nature of the viewer.

We believe that each member collaborating in the development of an image is able to express his artistic endeavors without modifying the project's own personality.

Innovation

We believe that innovation is the way to encourage social development.

We believe in constantly seeking for new techniques and technologies as the tools to improve our work.

We believe in choosing carefully the platforms for showing the highlights of each project developed.

Fantasy

We believe in fantasy as a source of inspiration and a departing point for self-understanding of the person and his inner world.

We believe in fantasy as the way to generate ideas in order to solve real situations throughout the development of our projects.

We believe in applying elements of fantasy in our images, showing in a more interesting way our clients' projects, improving the emotional bond with the viewer.

Procedures

We believe in procedures as the rules to achieve common goals and social functionality.

We believe that in order to get our work done, each person involved in the project, internal or external, must follow a pre-defined sequence of actions and meet its deadlines.

We believe procedures are made by and for personal benefits and must be modified when these are found inimical to the common good.

Subtlety

We believe in subtlety as an essential feature in every message in order to achieve effective communication.

We believe in subtlety in art as a sign of respect to the viewer, encouraging to take a closer look to the artwork, which implies a cognitive enlightenment and evoking the creation of a deeper emotional connection.

We believe in subtlety in human relationships as a crucial point for a better understanding and for a healthier interaction.

Storytelling

We believe in storytelling as a guidance to self-understanding and to social context understanding.

We believe that the viewer can create a relationship with the project because of the stories about to take place in the spaces shown through images.

We believe that personal stories tell us more than what physical characteristics could communicate, this is why we humanize every project as the main character of a story making it more meaningful.

Education

We believe in education as the basis for an effective personal and communal development.

We believe that is our social duty to spread the knowledge received and developed in topsidefront for the internal work team and the broader community.